Lessons Learned: Reflections Made



          Before I started this class, I was inept in the social media department. I was the guy that thought Twitter was  solely for preteens and celebrities, and blogs were for professional writers and gourmands. Now, I realize that this universe isn’t as exclusive as I once thought. There really is a place for a guy like me.

Lessons Learned

          I too, can rant and rave on Twitter and hold my own with a blog. Although, I may not be the most interesting person, I have a voice that can be heard on a multitude of platforms. That is one of  the many things I’ve learned in this class.  It was a very important realization, let me add, because it changed my perspective on the internet and on myself, as a learner, consumer and business student. Social media erases boundaries and creates a sense of connectedness that the internet once lacked. Here I am, typing in my basement, in one part of the city and here you are, reading this, maybe in a completely different city/country/continent. Isn’t that spectacular? You may not know what I sound like (I do have a deep, velvety smooth voice if you were wondering), but in a weird way, you know what I SOUND like. You know my “voice”, because this blog, is allowing me to speak to you and communicate in a way like no other.

          This class also taught me that the “social media” which I once blew off as a superficial fad, is indeed a fundamental staple of modern life.  Aside from entertainment, success in business now requires the usage of platforms like Twitter, Facebook, YouTube etc.,  for promotion/marketing, engaging in two way communication with clients, targeting specific demographics, assessing market trends, determining client wants and needs, and more.  Learning to acknowledge and embrace this tool is important to me because it will facilitate my success as a business man in this ever-changing technological world.

          With that, I also learned that social media is just like any other platform and needs to be approached in specific ways to ensure success. Businesses, in particular, need to be aware of how they use social media. In many cases, businesses tell any employee (sometimes those that are untrained to deal with social media) to create an account and begin. This employee, metaphorically, is entering a warzone without proper training and armour. As a business student, proper usage of social media is important to me, because without sufficient knowledge of this virtual landscape failure can result. Ultimately, failure reflects poorly on a business and is detrimental to progress.

Next Steps

         As to what I want to do next with social media, I want to continue using these mediums, specifically Twitter. I think I’ve been bitten by the Twitter bug (bird?) and have really connected with  the community. I guess I can add that I’m a “140 characters” type of guy on my resume now? Maybe, not the best idea… I also keep on hearing good things about Instagram. I think I might need to polish up my camera! Maybe, I should start off with buying one first.

Until the next post



All Music is Beautiful: Help A Brother Out!

          Artist Collage

          I’ve recently hit the wall in my continuous search for new music. Then out of nowhere it hit me, “oh yeah, I have a blog,” as silly as that sounds. So here we go I’m reaching out to you, my beautiful readers.  I would like for you to help me out by posting videos of your favourite songs, from all genres of music (except you polka). As Billy Strayhorn said, “All music is beautiful” so don’t be shy.  Post away!


Until the next post!


Up For A Challenge?

One of my Favorite Poems.


If you think you are beaten, you are
If you think you dare not, you don’t,
If you like to win, but you think you can’t
It is almost certain you won’t.

If you think you’ll lose, you’re lost
For out of the world we find,
Success begins with a fellow’s will
It’s all in the state of mind.

If you think you are outclassed, you are
You’ve got to think high to rise,
You’ve got to be sure of yourself before
You can ever win a prize.

Life’s battles don’t always go
To the stronger or faster man,
But soon or late the man who wins

-Walter D. Wintle

Until the next post


Soccer Is Love: FIFA World Cup 2014 Brasil / Brazil – Take Me There

Peace, love and the beautiful game.


(Modefied Sunday July 1, 2012)

Soccer Is Love: FIFA Brazil 2014

Do you think it’s a little too early to begin counting down the days until the world cup?

 FIFA Brazil 2014 Official Emblem

Because I don’t 😛

Here we go, let the countdown begin! 🙂

Peace, love and the beautiful game.


(Modefied Sunday July 1, 2012)

Soccer Is Love: Euro 2012 Final- Spain VS. Italy

What a match! The Euro final did not fail to entertain. Let’s be real, any match that ends with a 4-0 score is bound to be full of intense moments. So here are my personal hits, misses and noteworthy moments of the match.


  • In the 14th minute, David Silva headed in a beautiful ball past Italian goalkeeper, Gianluigi Buffon to score the first goal for Spain. A perfect way to start the match for Spain and an even better way for David Silva to show off his immense talent to the world.  In my opinion, Silva has got to be one of the most underrated soccer players at this moment. Hopefully, this goal of his, will get him on more people’s radar.
  • To follow up Silva’s goal, newcomer Jordi Alba rockets the ball at the 41st minute. Alba recently just signed with La Liga heavyweight FC Barcelona, so it’s just the beginning for this young star.
  •  Saint Iker Casillas’ goalkeeping. Need I say more? This man proves time and time again why he’s the best goalkeeper on the planet. He is the backbone of the Spanish team and is the reason why they’ve risen to the top.
  • Speaking of goalkeepers, Buffon is a world class act and for being a great captain under such stresses, he deserves a round of applause. This man is also a legend and hopefully, we’ll see him at the next World Cup.
  • The revival of Fernando Torres. Things haven’t been easy for Torres. What, with all of his injuries and the general doubt surrounding his playing.Hwever, there was no doubt tonight, when Torres scored a goal in the 75th minute. That’s how it’s done.
  • Mata, Mata, Mata! His goal at the 88th minute was just the cherry on top of a successful day. It was good seeing him on the field. He’s always been  great and a sturdy player for La Furia Roja.


  • The referree! He made some bad calls, like when he failed to give Spain a much deserved penalty kick. Now, some of you may be saying, “That doesn’t matter, Spain still won”, but this misshap occurred when the score was only 2-0. Leading by only 2 goals really doesn’t mean much in such an unpredictable sport.
  • Cesare Prandelli’s misguided substitution really wounded the Azzuri. Substituting previously injured Thiago Motta was already a risky move…that unfortunately, did not pay off. Motta’s injured thigh acted up mere minutes upon his arrival on the field and he had to be taken out of the game. To make matters worse, Motta was the last substition for Italy. They carried on with 10 men for the duration of the game (around 27 minutes).
  • As a Spanish supporter, I can’t say that I’m dissapointed with the final score (I think I might just crack open a bottle of apple cider), but as a soccer fan, I’m sad that the Italian side didn’t produce a goal. At one point, they just fell apart. Better luck next Euro boys!


  • Torres’s assist to Matta that ended up producing the fourth and final goal in the Euro 2012!  Torres could’ve easily taken the shot himself and comfortably secured the Golden Boot (which he was rewarded regardless) but instead, in an act of comradery and just pure class, he gave the ball to Matta who just came off the bench as a sub. It’s moments like these that show just why I love this sport.
  • When the Spanish soccer team went to get all of their kids at the end of the match. A collective “d’awww” was let out, all around the world.
  • Oh and let’s not forget ALL OF THE RECORDS  SPAIN HAS BROKEN.

Anyway, another Euro has passed and what a Euro it was! Let’s hope that the next Euro is even better.

Gosh, I love this sport.

Peace, love and the beautiful game.


(Modefied Sunday July 1, 2012)

Company Social Media Profile Assignment: Got MUCH Communication?



          MuchMusic’s entry into social media is just another platform for it to expand its brand and gain a wider audience. As a marketing student and viewer myself, I’ve noticed that in the last decade a lot has changed in the entertainment industry. There’s more competition, and more money to be gained. The risks are greater, but so are the rewards. As MuchMusic enters a new era, they seem to have set specific online communication objectives to help them dominate the cutthroat entertainment industry. Some of these objectives include: maintaining a connection between its online and on air presence, promotion via social media sites and generating interest in all the services it offers. I’ve chosen these objectives because they use social media to the fullest and if accomplished would help MuchMusic achieve its ultimate goals.

          As a Much viewer, I’ve observed Much’s progress towards completing these objectives. The first objective addresses the need for a cohesive and integrated online and on-air image, and is important because it allows audiences to immerse themselves fully in the MuchMusic experience. Take for example the MuchMusic show #trending which plays videos which are trending [1]. Much also makes the show interactive by encouraging the viewers to use Twitter to trend the things they would like to see played [1]. The second objective addresses the need for Much to promote and market itself, and is important because doing this successfully will draw people to them. MuchMusic is working on this by using social media sites as a platform to promote upcoming events and shows [2,3,4].  See for yourself! The third objective addresses the need to maintain interest in its brand, and is vital because without an audience there’s no profit. Much is slowly working on this by creating their own social media programs that reward fans for their loyalty and peaks their interest in participating. MuchCloser allows users to win prizes based on participation on Much’s Facebook page [5].

The following are SMART goals for these objectives:

  1. To have #trending become a top rated show on the network by 2015.    
  2. To have MuchMusic become the number one network in their targeted 12-34 age demographic, by 2014.
  3. To have MuchMusic become available on social media sites they’re not currently utilizing, increasing from 4 in 2011 to 7 by 2012.

          Although MuchMusic has been on the air for a long time, it has yet to achieve leadership in its market. However, if they create a MuchMusic world and allow their fans to tune in (through any medium) at all times, they will be trend-setters. If they get their name out there and expand, they will push all other competition out of the way.

          Success shows itself in many ways. In MuchMusic’s case, it would show in numbers. Their ratings would increase as would their hits/views on Twitter, Facebook and YouTube. More people would be spending time immersing themselves in everything MuchMusic has to offer. Another indicator would be advertising space. If more advertising space is sold that indicates that companies want to be associated with Much and want to latch onto the success that Much has attained.  


  1.  http://www.muchmusic.com/tv/trending/
  2.  http://www.muchmusic.com/
  3.  http://twitter.com/MuchMusic/
  4.  http://www.youtube.com/user/MuchMusicOfficial
  5. http://www.mediacastermagazine.com/news/new-social-media-program-brings-online-audiences-muchcloser-to-much-music/1001444419/


Until the next post!